In a heartfelt initiative ahead of India’s 78th Independence Day, MakeMyTrip, in collaboration with the Ministry of Tourism, has launched the campaign ‘India: The Homecoming,’ aimed at inviting the global Indian diaspora to rediscover their homeland. This initiative is an emotional appeal to millions of Indians living abroad, reminding them of their rich cultural heritage and the changes their motherland has undergone.The campaign is anchored by an online film, featuring the legendary poet and lyricist Gulzar Saab. Through his poignant words, “कितना हुआ है इन दिनों बदलाव तो देखो, तुम अपने घर में लौट कर आओ तो देखो” (kitna hua hai inn dino badlav toh dekho, tum apne ghar mein laut kar aao toh dekho), the film captures India’s transformation and Indians worldwide take up a step to return and witness the changes firsthand.Gajendra Singh Shekhawat, Minister of Tourism & Culture, said, “In our efforts to enable the Indian diaspora to become Incredible India Ambassadors through the Chalo India initiative, the call to encourage Indian diaspora to rediscover their homeland and experience a transformed India, is paramount. This Independence Day, we call upon the Indian diaspora across the globe to take a trip back home, and experience Incredible India in all its richness, not just for themselves – but for everyone whom Incredible India awaits.”Rajesh Magow, Co-founder & Group CEO, MakeMyTrip, added, “We are thrilled to launch the ‘India: The Homecoming’ campaign. By highlighting the progress, beauty, diversity, and rich heritage, we aim to inspire a sense of pride and nostalgia, encouraging the global community to visit and explore the nation. This initiative is about celebrating the unbreakable bond that every Indian, no matter where they are in the world, shares with their homeland.”
JE News